Wurt.app

AI Instagram Reels generator

★ 4.2 / 5 from 478 ratings

Wurt.app makes Instagram Reels from the photos you already post or from a text prompt. Animate a still into a short vertical clip, restyle it to match your feed, and make a cover that fits your grid, all in the browser.

Make a Reel on Wurt

What Wurt gives an Instagram account

Your feed photos, moving

Upload a photo you already posted and animate it. The start picture carries the look, so the Reel still feels like your feed.

A cover that fits the grid

Make the cover still in Picwurt with the subject in the center, because the profile grid shows only the middle of it.

Restyle, then animate

Change the season, the outfit color, or the art style of a photo first, then bring the new version to life.

Phone to phone

Generate in your mobile browser and share to Instagram from the same device. No app install and no laptop needed.

Why a Reel is not just a Short with a different logo

Instagram is a visual profile first. A Reel shows in the Reels tab, in the home feed, in Explore, and as a tile on your profile grid, so it has two jobs: stop the scroll, and look right next to your other posts. People who follow an account on Instagram often follow it for a look, such as a color palette, a style of light, or a type of product. An AI Instagram Reels generator is most useful when it keeps that look.

That is why the Wurt workflow for Reels starts from your own pictures. Most AI Reel makers build a video from a script, stock footage, and a voiceover. Wurt does something else: it animates your photo or a picture you design, so the Reel uses the same faces, products, and colors as your feed.

Instagram Reels specs at the time of writing

How to turn a photo into an Instagram Reel with Wurt

  1. Sign in or create an account at Wurt.app with an emailed code. You do not need a card, and eligible new accounts can get free starting credits.
  2. Pick the picture. Upload a photo from your camera roll, or make a new one in Picwurt with the portrait aspect ratio.
  3. Fix the picture before the motion. If the motion needs something the photo does not have, fix the photo first. For example, if the photo cuts off at the waist and you want the person to walk away, make a full-length version in Picwurt.
  4. Test with Quick Animate. One tap animates the photo with no prompt, so you can see how it moves before you spend time on a prompt.
  5. Write the motion in Vidwurt. Describe what happens next, not what is already in the picture. Say who moves, which part, which direction, and how the shot ends. Put mood words last. See image-to-video for more on start images.
  6. Make the cover. Use your best still, or generate a new one in Picwurt with the subject centered for the grid crop.
  7. Post from your phone. Download the clip, add music from the Instagram audio library, write the caption, and turn on the AI label if the clip looks photorealistic.

Reel ideas with example prompts

The photo dump that moves

Take four or five photos from one trip or one event and animate each for a few seconds. Example prompt for one of them: "The woman on the balcony turns her head toward the sea, the wind lifts her hair, and she smiles as the light turns gold."

Product in motion for small brands

A still product photo becomes a Reel with one slow move. Example prompt: "The candle flame catches, the wax surface begins to melt and shine, and the camera slowly pushes in toward the label." Keep one product and one action for each clip.

The seasonal restyle

Restyle a summer photo into a snowy winter scene in Picwurt, then animate it: "Snow starts to fall, the couple looks up, and the string lights above them switch on one by one." For greetings, see holiday AI cards.

A calm background for text Reels

Tips, quotes, and list Reels need a quiet moving background under the text. Example prompt: "Steam rises slowly from the coffee cup, rain runs down the window behind it, and the camera does not move." Add your text in Instagram.

Gnomify yourself

The Wurt Me preset turns a selfie into gnome artwork with no prompt. Animate the result with Quick Animate for a Reel that your followers will not have seen before.

Which Wurt tool to use for Reels

Wurt, Sqwurt, Horse, Seedance 2.0, and Seedance 2.5 can add sound to the clip, so the Reel can leave Wurt.app with its own audio; GIFs are silent. For feed posts and carousels, use AI images for Instagram. To post the same idea on YouTube, see AI videos for YouTube Shorts.

Frequently asked questions

How do I make an Instagram Reel with AI?

Upload a photo or write a prompt on Wurt.app, animate it into a short vertical clip in Vidwurt, and download it. Then open Instagram, add music and a caption, and post it as a Reel.

Can I turn a photo into an Instagram Reel?

Yes. Wurt uses image-to-video to animate one photo into a short clip. Describe the motion you want, such as a head turn, a slow camera push, or snow that starts to fall. You can join several animated photos into one Reel.

What size should an Instagram Reel be?

Use vertical 9:16 video, usually 1080 x 1920 pixels. Keep the main subject in the upper middle of the frame, because the caption and buttons cover the bottom and the right side.

Does Instagram label AI-generated Reels?

It can. At the time of writing, Meta asks creators to disclose photorealistic video and realistic audio that was made or changed with AI, and Instagram can show an 'AI info' label on the post. Use the AI label option when you share a realistic AI Reel.

Can I post the same AI video to Reels, TikTok, and Shorts?

Yes. All three apps use vertical 9:16 video, so one clip can work on each. Upload the original file you downloaded from Wurt to each app, and change the caption, cover, and text position to suit each one.

Make your next Reel on Wurt.app

Pick a photo from your feed, give it motion, and post it today. Sign in or create an account with an emailed code. Eligible new accounts can get free starting credits.

Make a Reel on Wurt